More than 70% to 90% of physicians consider CAM therapies, such as diet and exercise, behavioral medicine, counseling and psychotherapy, and hypnotherapy, to be legitimate medical practices.
Approximately 80% of medical students and 70% of family physicians are interested in receiving training in multiple areas of CAM therapies.
In any given year, 69% of Americans use at least one type of CAM therapy.
Due to high market demand, at least 67% of health insurers and HMOs, such as Blue Cross, Kaiser Permanente, Mutual of Omaha, Prudential, California Pacific, Catholic HealthCare West, HealthNet, and Oxford Health Plans, cover CAM therapies.
Chiropractic, acupuncture, homeopathy, herbal therapies, and mind-body techniques, among other CAM therapies, are offered at 64% of U.S. medical schools.
Approximately 57% of physicians have referred patients to CAM professionals.
It has been shown that 56% of Americans believe their health plans should cover CAM therapies.
Estimates place the size and value of the CAM market at $24 billion, a figure projected to increase at a rate of 15% per year.
The National Institutes of Health (NIH) currently invests about $40 million per year in CAM-related research.
Based on the popularity and growth of CAM therapies in the U.S., the American Medical Association (AMA) ranked alternative medicine among the top 3 subjects (out of 86) for mainstream medical journals to address in the coming years.11 In response, the Journal of the American Medical Association (JAMA), a highly renowned medical journal, identified alternative medicine as the 7th (out of 73) most important topic for future publication.
Chiropractors are licensed in all 50 states, and 12 states require that health plans include chiropractic benefits.
There are nearly 40,000 doctors of osteopathic medicine (D.O.) throughout the country.
Acupuncturists are licensed in 34 states.
There are currently 21 schools in the U.S. that offer certification in homeopathic medicine.
Naturopathic professionals are licensed in 12 states.
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